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Announcing the first in our series:

The Power of Us 30

The Power of Us 30 are organisations who are leading the way in realigning and calibrating their organisational culture in a way we know to be vital in order to thrive in the new landscape emerging post-pandemic. 

They put people, purpose and culture at the heart of everything they do.

New members will be joining the Power of Us 30 as we work with exceptional organisations that meet the following criteria:

  • Proof of a culture of innovation and strong performance
  • Evidence of ‘people-powered’ innovation with good ideas coming from all parts of the organisation and community – and not just the top
  • Demonstration of care for their people and their community as an inclusive organisation 
  • Examples of seeking to build diversity in all its forms across the organisation
  • Looking to do the right thing – not just CSR, but also support for local community, environmental actions, L&D and more
  • An approach to leadership that is humane, distributed and developmental


Sparks & honey is a cultural intelligence consultancy helping organisations understand explosive and immediate cultural shifts, as well as cultural tastes that develop over time.

They do this through convening a really diverse human network globally who bring in thousands of signals which is then leveraged by their AI culture quantifier Q™ that decodes the future to ignite transformation for brands and their consumers.

Prior to announcing them in the Power of Us 30, we spoke to sparks & honey’s senior VP, Annalie Killian:


Makers of an iconic range of household and multi-use products, the WD-40 Company calls its employees tribe members with a people-powered set of common attributes including values, knowledge, celebration, ceremony and a strong sense of belonging. 

Each tribe member is recognised for their specialised skills and their contributions to the benefit of the greater good of the tribe. Through this practice, their tribal culture becomes a self-sustaining place where their people want to stay and grow. 

Prior to announcing them in the Power of Us 30, we spoke to The WD-40 Company’s CEO Garry Ridge:


Since 2011, Repowering empowers communities to fund, install and manage their own clean, local energy, putting people at the heart of the energy system to fight the climate emergency, build resilient communities and promote technical innovation.

Prior to announcing them in the Power of Us 30, we  spoke to Repowering’s co-founder CEO Afsheen Kabir Rashid, MBE:


Gaze Burvill makes luxury outdoor furniture using wood from sustainable sources. They are governed by a set of core values embedded throughout the company which were decided at their inception and have remained with them ever since. These include sustainability in all aspects of their business. 

They place a high value on personal development of their team, from apprentices through to master craftsmen, and include the latest advances in technology in their work. Equal in importance is their desire to continue to blend the long and successful traditions of British craftsmanship with state-of-the-art technological innovations. 

Prior to announcing them in the Power of Us 30, we  spoke to co-founder of Gaze Burvill, Simon Burvill:


New Roads, Los Angeles is the school that nurtured the poet and activist Amanda Gorman, who rose to the status of global icon after becoming inaugural poet for President Joe Biden.  

New Roads prepares young people like Gorman for life by developing in them a personal dedication to learning, a respect for independent thinking, an expanding curiosity about the world and its people, and a commitment to the common good. 

Prior to announcing them in the Power of Us 30, we  spoke to New Roads’ Head of School Luthern Williams:

If you’d like to be considered for the Power of Us 30 in 2022, we’d love to hear from you – tell us how you’ve created your culture. You can reach us at email

Our partners

C-Learning Simply Brilliance Wot the Book s & h Neil T King

Our clients

Barbados Museum British Council Clore Leadership COLA Trust Eden Project HSBC HundrEd Imagine if Inside Out IOIC Learnit Ministry of Defence Museum of London Docklands NCF Barbados OCBC Bank Pearson SXSW Edu UCD Innovation Academy UNESCO Uniper Energy Watergrove Trust

Mindset Leadership Operating System T.E.A.M.